Page last updated at 08:46 GMT, Friday, 3 April 2009 09:46 UK

Coca-Cola's ads ruled misleading

Coke can
Coca-Cola had said claims that it was packed with caffeine was a myth

Coca-Cola has been forced to correct ads in Australia that claimed its drinks would not make you fat.

The Australian Competition & Consumer Commission said Coca-Cola's "myth-busting" campaign had the potential to mislead consumers.

Last October, Coca-Cola published an ad saying it was a myth Coke was packed with caffeine and drinking it would rot your teeth.

The drinks giant said it did not intend to mislead and will publish new ads.

"Coke's messages were totally unacceptable, creating an impression which is likely to mislead that Coca-Cola cannot contribute to weight gain, obesity and tooth decay," the commission said.

Coca-Cola will publish new ads in major Australian newspapers and information on the correct caffeine levels of its drinks on a web site.



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