By Gary Duffy
BBC News, Sao Paulo, Brazil
Times are getting tough for Brazil's manufacturers
Heading off into the skies above the state of Sao Paulo - a brand new aircraft produced for a customer in the United States.
As it prepares to mark its 40th year of production, Brazil's Embraer has become one of the largest manufacturers of commercial jets in the world.
More than 20,000 people work for Embraer in Brazil, but the company has spread to other parts of the world. It employs 1,720 people in Portugal, 634 in the United States and 304 in China.
Embraer's $21bn (£12bn) global order book is a buffer of sorts against the recent economic turbulence, but in an industry such as this there is no room for complacency.
"I must say there is no comfort zone in such an aggressive industry as the aeronautical industry," Horacio Forjaz, executive vice president of Embraer says.
"More recent events that took place in the financial world really concern Embraer."
The company is holding its nerve, but overall the outlook for Brazil's economy is less promising, with lower growth predicted for next year.
It is in the Sao Paulo stock exchange - known as the BM&F Bovespa - that the recent financial crisis has had its most visible impact in Brazil
In May, the index was at a record high. At one point during the recent market turbulence it had fallen by 50%.
It is a contrast with earlier this year when Latin America's biggest economy was growing at between 5% and 6%.
At the time, this country, rich in natural resources from sugar to soya, was enjoying the profits of a booming commodities market.
Could do better
Brazil was doing well some economists say, but not yet doing its best.
"Brazil´s rate of growth, 5%, is about half of what China is," says Roberto Troster, a partner with consultancy Integral Trust in Sao Paulo.
"Considering our infrastructure and market conditions, it is slow for a country of Brazil's potential," he says. "Brazil was doing better than in the past but we still had a long road to travel."
Now, watching the scale of recent economic events, agricultural producers are concerned about the future.
"We are extremely worried about the harvest," says Cesario Ramalho da Silva, president of the Brazilian Rural Society.
"We are still going to harvest. At what price are we going to sell it? To whom are we going to sell? Are we going to achieve the same level of exports? I don't know. These are the big questions."
Tougher times lie ahead, yet analysts say Brazil is better placed than ever before to ride out the storm.
Brazil's leaders are taking action to deal with the financial crisis
"The banking system is strong, and the economic indicators in the economy are much better," business consultant and Brazil's former ambassador to the UK and the United States, Rubens Barbosa, says.
"We have more than $200bn in reserves, and our foreign trade is diversified. Our trade with the United States is around 15 %, with Europe around 20-22%.
"Our partners are in the emerging market countries and in the developing world.
"We will be much more dependent on what happens in China than in Europe and the United States."
Nonetheless, business leaders in Brazil are also nervously watching developments.
Brazilian shares have halved in value this year
The government is making $2bn available to help exporters hit by falling demand.
However retailers here say they are holding on to a new found sense of confidence.
"Even with the serious international crisis that we are experiencing - and there will be harder times for us - we are only talking about lower growth in Brazil," Emerson Kapaz, of the Institute for Retail Development, says.
"It is difficult to see on the Brazilian horizon the country entering a recession," he says.
"It is only a slower rate of development."
On a wider international stage, Brazil is irritated that existing structures do not give sufficient weight to the voices of developing countries.
"If we do not want to be dragged down by this crisis, isolated measures will not be enough to protect our national interests," President Luiz Inacio Lula da Silva said recently.
"We need to make ourselves heard collectively in the discussions when decisions are taken on subjects that have a global impact."
And across Latin America the debate is still going on about how the economic crisis will play out here.
Writing in Newsweek, the former Mexican foreign minister Jorge Castaneda said President Lula had been imprudent to talk initially of recent events as "Bush's crisis".
And he was scathing about the "silly ideas" that have been circulating about the possible impact of the crisis in Latin America, the most dangerous of which he said had suggested the region would be largely impervious to the recent crisis.
Mexico, Chile, Brazil and Uruguay should manage just fine, emerging with only bruises and scrapes, he argued. Colombia and Peru would weather the storm, though suffering greater harm.
But he warned of "severe damage" for Venezuela, Bolivia, Ecuador, Central America and the Caribbean.
Brazil will be relieved to be at the more optimistic end of this scale.
Yet, within Brazil the newspapers are beginning to feature more ominous headlines about potential threats to infrastructure projects, and the implications of scarcer credit for the harvest in 2009.
People on the streets may soon be feeling the impact of recent events, with credit deals harder to get and more expensive.
Even so, a few years ago a crisis like this might have been devastating for Brazil. The hope and expectation now is that the impact will be much less severe.