BBC business editor Robert Peston meets Paul Walsh, chief executive of Diageo, the world's biggest drinks company.
He talks of his doubts that imposing a minimum price for alcohol - which is mooted by the Government - will significantly reduce binge drinking and the abuse of alcohol.
Mr Walsh also gives revealing insights into what makes him tick, his love of game hunting in Africa, and why top-end whisky, costing several hundred pounds a bottle, is still selling like hotcakes.
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