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Monday, 15 May, 2000, 14:37 GMT 15:37 UK
Yahoo!, BBC content deal
Yahoo! UK and Ireland and BBC logos
BBC News Online has joined forces with Yahoo! UK to provide news content for the country's most popular portal site.

The BBC will provide Yahoo!'s portal for UK and Ireland with top stories from six sections of its news service: UK, British politics, world, business, sport, and science and technology.

It is the first such deal for the BBC, which as a public broadcaster is under strict limits that prevent it from being associated with any advertising.

UK licence fee payers have already paid for the BBC News Online service, and our objective is to make it available to as many eyeballs as possible

Richard Deverell, BBC News
Yahoo! pages featuring BBC news will be delivered without the customary banner adverts, in line with its "public service remit" and to ensure the public broadcaster's editorial independence.

Adverts will be only one click away from BBC pages, but BBC News Online executives say that this is the case anywhere on the web.

No money is changing hands and both partners pay for their own costs to publish the BBC content.

Extending audience reach

The deal could extend the audience reach of BBC News Online and the BBC says it will monitor how many people using the Yahoo! service then migrate through to the full BBC News site.

One of the BBC's aims for the agreement is to introduce more people to what is the most successful internet news site outside the United States, with 75m audited page views per month (February 2000) and growing.

The Yahoo! UK portal, however, has more than 210m page views a month, and this has been the main consideration behind striking the deal.

Richard Deverell, head of New Media at BBC News, said: "UK licence fee payers have already paid for the BBC News Online service, and our objective is to make it available to as many eyeballs as possible."

He said that the UK's leading portal was therefore a natural partner for such a content deal.

Mr Deverell did not rule out similar deals. "We are always in discussion with a variety of new media organisations", he said.

Martina King, managing director of Yahoo! UK, said it was "terrific that Yahoo! is the first external online news provider to carry BBC News Online's award winning news stories".

She said the deal brought "two of the strongest and most respected brands on the web" together.

Keeping in line with the basic but efficient design of Yahoo!'s web pages, the BBC stories on offer will be stripped of their multimedia content, without pictures, graphics and audio and video links.

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