BSkyB has gained rights for matches between 2009 and 2012
Satellite broadcaster BSkyB has won the right to show most Champions League football matches between 2009 to 2012.
Tournament organiser Uefa said the firm had won exclusive rights to show coverage of live matches and highlights on a Tuesday.
BSkyB has also gained rights to show all games on a Wednesday, with the exception of the first-choice fixture.
Uefa said it had received bids for the remaining rights. ITV and the BBC are tipped to be interested in bidding.
The new arrangement gives BSkyB as many as 15 matches a week, up from 14 under the present arrangement.
BSkyB will get the exclusive live rights to all games but one, in each round leading up to the semifinals, when it will show one leg of each match.
It also gets shared rights to the final and European Super Cup, which pits the Champions League winner against the holder of the Uefa Cup.
Shares in BSkyB climbed 4.77% after the news.
"We have secured an excellent rights package at a price which we believe reflects their value to our customers and which recognises the increasing attractiveness of this competition to our business," said Jeremy Darroch, chief executive of BSkyB.
Under the current deal, which runs until the end of the 2008-09 season, Sky Sports shows up to 14 exclusively live matches a week at the group stage, with two live matches on ITV.
Sky also streams Uefa Champions League games via broadband and offers a clips service via mobile.