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Last Updated: Monday, 28 January 2008, 11:23 GMT
James Bond set to boost Hornby
Daniel Craig
Hornby makes model railways and the Scalextric racing cars
Toymaker Hornby is betting on the latest James Bond film and Shaun the Sheep series to drive sales.

The group said it had secured licences to make a range of products based on the two characters.

The model railway maker, also known for its Scalextric model racing cars, said it had enjoyed "significant growth" in the pre-Christmas trading period.

Sales growth was also strong in Europe, but was less than expected because of delays with new product lines.

"A strong finish to 2007 shows once again that Hornby is extremely resilient in times of economic uncertainty," said chairman Neil Johnson.

Bond Scalextric

Hornby said it expected orders and sales for the next three months to be greater than the same period last year.

Shaun the Sheep
Shaun appears in an animated children's TV series

The firm, based in the seaside town of Margate, said that sales of its Scalextric racing cars got a boost from a range based on the McLaren Formula 1 team and star driver Lewis Hamilton.

A forthcoming Scalextric set will be based on the new James Bond movie, Quantum of Solace, that is due out in November.

It will feature Bond's Aston Martin and an Alfa Romeo as the chase car.

Hornby said its revitalised Airfix model range would also lead to further sales growth.

It has already begun producing models based on the hit TV series Doctor Who and has secured the licence for a Shaun the Sheep kit, expected in the summer.

Hornby bought the Airfix model kit brand, famous for its detailed reproductions of World War II planes, in November 2006.

SEE ALSO
Airfix - Britain's Next Top Model?
07 Dec 07 |  Business
Formula One drives Hornby sales
09 Nov 07 |  Business
Hornby snaps up Airfix for 2.6m
10 Nov 06 |  Business
Hornby signals German expansion
01 Sep 06 |  Business
Airfix set to boost Hornby sales
01 Jun 07 |  Business
Hornby branches out to new lines
26 Jul 07 |  Business

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