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Last Updated: Monday, 19 November 2007, 12:04 GMT
Travelodge plans Spain expansion
Travelodge hotel
Travelodge believes it can replicate its UK success abroad
Budget hotel chain Travelodge has unveiled plans to expand its presence in Spain after a pilot scheme.

The firm said that it would open about 100 hotels by 2020 in its 700m programme - initially targeting Barcelona, Madrid and Valencia.

Travelodge said that Spanish consumers' appetite for budget products - and rising internet usage - made it confident the move would be a success.

It also hoped UK customers would stay in the hotels when they visited Spain.

"Travelodge has an important role in international markets, like Spain, which are building high-demand for the no-frills approach," said chief executive Grant Hearn.

He described the expansion as "an important part of Travelodge's longer-term growth strategy".

Earlier this year the Travelodge announced a plan to open about 40 new hotels each year in the UK until 2020 - concentrating its programme in the Greater London area, as well as Wales and Scotland.

The Travelodge group which operates about 300 hotels. was bought by Dubai International Capital in a 675m private equity deal last year.

At the time the Dubai-based firm said it planned to make the group the UK's leading budget hotel operator by the 2012 Olympics.

SEE ALSO
Dubai firm buys Travelodge hotels
18 Aug 06 |  Business
Travelodge taps into budget boom
14 Mar 05 |  Business

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