Budget hotel chain Travelodge has unveiled plans to expand its presence in Spain after a pilot scheme.
Travelodge believes it can replicate its UK success abroad
The firm said that it would open about 100 hotels by 2020 in its £700m programme - initially targeting Barcelona, Madrid and Valencia.
Travelodge said that Spanish consumers' appetite for budget products - and rising internet usage - made it confident the move would be a success.
It also hoped UK customers would stay in the hotels when they visited Spain.
"Travelodge has an important role in international markets, like Spain, which are building high-demand for the no-frills approach," said chief executive Grant Hearn.
He described the expansion as "an important part of Travelodge's longer-term growth strategy".
Earlier this year the Travelodge announced a plan to open about 40 new hotels each year in the UK until 2020 - concentrating its programme in the Greater London area, as well as Wales and Scotland.
The Travelodge group which operates about 300 hotels. was bought by Dubai International Capital in a £675m private equity deal last year.
At the time the Dubai-based firm said it planned to make the group the UK's leading budget hotel operator by the 2012 Olympics.