BBC News
watch One-Minute World News
Last Updated: Tuesday, 13 November 2007, 19:00 GMT
EU will investigate Google deal
Google mouse mat
Other advertisers are worried Google could dominate the internet
European Union regulators have launched an in-depth investigation into Google's $3.1bn (1.5bn) takeover of online advertising firm DoubleClick.

The EU Commission said its initial probe had shown the deal would raise competition concerns.

It has set itself a deadline of 2 April 2008 to reach a decision.

Google said it would work with the Commission to show how the acquisition would benefit publishers, advertisers and consumers.

"We seek to avoid further delays that might put us at a disadvantage in competing fully against Microsoft, Yahoo, AOL and others whose acquisitions in the highly competitive online advertising market have already been approved," said Google boss Eric Schmidt.

The European Commission is working closely on the case with the US Federal Trade Commission, which has been reviewing the deal since May.

Both Google and DoubleClick are involved in online advertising, although they have different roles.

DoubleClick helps link up advertising agencies, marketers and web site publishers hoping to put ads online and track them.

Google allows firms to target advertising at people using particular search terms and also stores information about users' internet surfing habits.



SEE ALSO
Google could face in-depth probe
29 May 07 |  Business
Google tops global brand league
23 Apr 07 |  Business
Google buys Doubleclick for $3bn
13 Apr 07 |  Business
Google unveils UK payments system
12 Apr 07 |  Business
Money makes the net go round
10 Jul 06 |  Technology

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites



FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

PRODUCTS & SERVICES

Americas Africa Europe Middle East South Asia Asia Pacific