Online shopping in the UK is due to hit £40bn this year, a study estimates.
Increased broadband use is fuelling online retailing, says the study
The figure comes from price comparision website, Uswitch, which says the boom is being fuelled by cheaper broadband deals and faster connection speeds.
A separate study from Forrester Research predicts that online Christmas shopping will reach £13.8bn this year, a 42% increase on 2006.
Uswitch's 2007 figure is based on data pulled from official Office for National Statistics retail numbers.
It predicts that the UK's online spending will further rise to £162bn by 2020, when it will make up 40% of total retail sales.
More than three quarters of British homes now have broadband internet.