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Sunday, 26 March, 2000, 13:19 GMT
Internet campaign against BMW
bmw
The plan is to hit BMW where it hurts
A multi-millionaire mobile phone boss plans to use the internet to encourage a boycott of BMW over its Rover sell-off.

John Caudwell, of the Caudwell Group based in Stoke-on-Trent, is to launch an online petition of businesses and private individuals willing to blacklist the German car giant.

The move comes after the 47-year-old tycoon announced that he was removing BMWs from his company car fleet in reaction to the break-up of Rover.

He said: "I am encouraging people to boycott BMW and those who are in favour to list themselves on the website.

"We will show the petition to the UK Government and BMW.

"We want as many businesses as possible to sign up to show BMW how many potential sales they are losing."

Mr Caudwell hopes to launch the website later this week.

Public backlash

The internet campaign is the latest sign of a backlash against BMW.

A survey following BMW's decision to sell Rover showed six out of 10 people now less likely to buy a car from the German firm.

The survey, the first big test of public opinion since the decision, also showed that one in three BMW owners were now less likely to buy another BMW.

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See also:

19 Mar 00 | Business
Drivers urged to buy British
24 Mar 00 | Business
Rover dealers want answers
19 Mar 00 | Business
Inquiry into Rover sale
18 Mar 00 | Business
BMW faces Rover payout call
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