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Last Updated: Monday, 23 July 2007, 09:21 GMT 10:21 UK
Domino's rallies in soggy summer
Domino's delivery bikes
Domino's now has 470 outlets in the UK and Ireland
The wet summer has helped takeaway chain Domino's Pizza serve up a growth in profits, the company said.

Heavy rainfall and cooler temperatures saw sales grow 14.9% in the six months to 1 July at its UK and Ireland stores open for more than a year.

A Meateor pizza and another, themed on The Simpsons, also boosted sales which drove pre-tax profits up 35% to 8.3m.

Orders placed online and through interactive television made up 14.3% of sales of delivered pizzas.

Weather woes

The firm has been promoting its internet service as part of its sponsorship of The Simpson's on Sky One.

This came after a television watchdog ban on the advertising of junk food on programmes which appeal to children - meaning it could no longer promote specific products

Online ordering generated higher sales per customer and had lower costs for its stores, the firm said.

Domino's, which has 470 stores in the UK and Ireland was "firing on all cylinders" said analysts at Altium Securities. Its shares climbed 3%.

Many food retailers have struggled over recent months as customers turn away from summer food and drink because of the weather.

And on the High Street, sellers have begun early discounting as they try to offload racks of unsold summer clothing.

However not all retailers have suffered with Blacks seeing sales grow on demand for waterproofs.

Domino's Pizza chain raises dough
14 Apr 04 |  Business
Internet sales boost for Domino's
10 Jan 06 |  Business

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