[an error occurred while processing this directive]
BBC News
watch One-Minute World News
Last Updated: Wednesday, 13 June 2007, 06:29 GMT 07:29 UK
Orange campaign 'broke ad rules'
Orange store
Orange said the omission was the result of a production mistake
Orange breached advertising rules by saying that a broadband deal offered "unlimited" calls and downloads, the UK's advertising watchdog has said.

The Advertising Standards Authority found calls were limited to a "fair usage" of 1,000 minutes a month - which was not stated in the magazine advert.

Downloads were also subject to a limit, depending on network availability.

Orange said the details had been omitted from the small print in the advert because of a production error.


The phone firm broke rules by failing to mention "fair usage policies" that affected both phone calls and downloads , the ASA said.

"We concluded that, because it did not include a reference to Orange's fair usage policies for both the Talk service and the unlimited downloads, the ad was misleading," said the advertising watchdog.

The authority said that claims in future about unlimited calls had to include details of the firm's fair usage policy.

Orange said that, in March, 1.86% of customers had used more than the 1,000 minutes per month of call time and 1.09% had gone beyond the download cap.

Sendo sues Orange
05 Jun 03 |  Business
France Telecom annual profits dip
01 Feb 07 |  Business
Orange plans up to 2,000 job cuts
04 May 06 |  Business
Orange enters fixed-line market
24 Feb 06 |  Business

The BBC is not responsible for the content of external internet sites

Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit


Americas Africa Europe Middle East South Asia Asia Pacific