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Last Updated: Tuesday, 12 June 2007, 11:48 GMT 12:48 UK
Sony upbeat in DVD format battle
Rival DVD format stands
The DVD format fight has echoes of the 1980s VHS-Betamax war
Sony says shipments of its Blu-ray high definition DVD players in the US could jump sixfold this year, to 600,000.

It attributes the growing demand to some films coming out on its format and not the rival HD DVD technology, according to Bloomberg.

Meanwhile, Toshiba has lowered the sales target for its HD DVD devices in the US to 1 million from 1.8 million.

The battle of next generation DVD formats has been likened to the competition between VHS and Betamax.

Sony's Playstation 3 games consoles come equipped with a Blu-ray drive while Toshiba plans to put HD DVD drives in all its laptop computers next year.

Sony is relying on exclusive films to spur its growth, after selling fewer than 100,000 units in 2006.

Out of the top 20 blockbusters "there were 14 or 15 that were exclusive to Blu-ray", Sony's Randy Waynick told a meeting in San Francisco, according to Bloomberg.

Blu-Ray is also promoted by Matsushita (Panasonic) in the US.

The 44% cut in predicted sales of HD DVD devices in North America is attributed to a Toshiba executive, quoted by Reuters, who also said the global target would be cut.

"Obviously we are going to have to lower our previous global estimate," Toshiba's Yoshihide Fujii said.




SEE ALSO
Sony price cut for Blu-ray player
04 Jun 07 |  Business
Toshiba raises stakes in DVD wars
10 Jun 05 |  Technology
Your Blu-ray questions answered
20 Oct 06 |  Technology
November launch date for HD-DVD
04 Sep 06 |  Technology
Next generation DVD war hots up
22 Jun 06 |  Technology
Next-generation DVD battle begins
19 Apr 06 |  Technology

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