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Friday, 3 March, 2000, 13:27 GMT
Living the WAP life at CeBIT
The world's largest computer fair
The CeBIT in Hanover is the largest technology fair in the world. BBC News Online's Andrew Godleman was there and reports on the highlights.
CeBIT is huge. This year, around 700,000 visitors came to see the 7,800 exhibitors. The top US trade show, Comdex, drew just 200,000 people and had 2,000 firms showing their wares. At CeBIT, the emphasis was on e-commerce, but other favoured 'buzz' words included:
High-technology can sometimes take surprising, if not bizarre, turns.
New mobile phones have the potential to dramatically increase the dangers of using the phone when driving. They show a map and route details, and at walking speed they can even show you where you have got to, via positioning technology. As well as PC screen 'visors', you could also use a seat fitted with hydraulic pistons to translate the visuals of a helicopter pilot game into movement. Olympus showed a monocular (one eye) version of the 'visor' intended to allow 'active' use of the screen. Wearing it makes the user resemble a member of the 'Borg' from Star Trek. A translating scanner pen was shown. Unfortunately the 'translation' consisted of providing a dictionary definition in your language for a single word at a time in another language. Deutsche Telecom had a full range of services available over Wap for German users. This included a telephone dating service, for subscribers who needed help with their social life. Ahead of their time?
Sometimes this is because of the lack of standards, and other times because of certification required to meet existing national and international standards. The suppliers of several interesting new devices may also fail because of a lack of a local distributors capable of handling everyday customer requests regarding the product. An example of a technology delayed is the flat screen monitor for PCs. These monitors have been at the show for several years, but are only this year anticipated to drop in price to an appropriate level for home PC use. This show is brought to you by the letter 'E'
Whilst exhibitors no longer find it necessary to explain why it is important, they often quote their web and electronic commerce credentials on their display boards. Now you see them, now you don't The 7,800 companies exhibiting account for most of the major names in information technology. However, one big name was missing: Apple, who had been present in 1999, did not have a display this year. Many firms have large displays and promotions one year, only to disappear the next as if they had never existed. Similarly, companies that literally didn't exist in 1999 had lavish displays this year. The major players tend to have large stands in the same areas (the show grounds include many large halls). The change in recent years is that a lot more end users are coming to the show, and firms are using the opportunity to recruit them. At the same time, some big corporate customers are staying away, because they believe that they deserve personal contact from their suppliers. Travelling in overcrowded trains or through traffic jams to get to the show, and finding their way through the masses in the aisles is not for them. That said, the show is very well organised in terms of crowd management. New CeBIT 'partner' shows around the world may lead to changes in attendance in future years.
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