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Last Updated: Tuesday, 1 May 2007, 14:39 GMT 15:39 UK
Kate Moss range debuts across UK
Kate Moss in Topshop store window
Kate Moss made a fleeting appearance to launch the collection
Shoppers across the UK have their chance to get their hands on a fashion range designed by supermodel Kate Moss at clothing retailer Topshop.

After launching at the firm's flagship store in London on Monday, the range has gone on sale across its 225 shops.

Thousands of shoppers mobbed the Oxford Street store as the collection went on sale, and more were still queuing up to get their hands on items a day later.

Topshop is reportedly paying Ms Moss about 3m for her work.

Ms Moss appeared in the flagship store's window for about 10 seconds on Monday as her clothing line was launched before a hitch led to the curtains closing on her.

Limited purchases

Fashion fans visiting the Oxford Street store on Monday night were only allowed to view the Kate Moss designs for 20 minutes per person, in small groups.

Kate Moss modelling one of her outfits
Like her or not, a bulk of young female shoppers in the UK want to buy into the Kate Moss look and what she represents
Laura Weir, Drapers

They were allowed to try on a maximum of eight garments and buy just five pieces per person.

Topshop said it had introduced the limit on how many items people could buy to prevent the clothes being quickly sold off on auction website eBay.

But by late afternoon on Tuesday, hundreds of items were up for sale on auction website Ebay.

The same rules will apply as the clothes go on sale across the country.

One of the most popular pieces at Monday's opening was a 45 floral print dress.

Speaking before the London launch, Laura Weir, senior reporter for fashion industry bible Drapers, said the launch would cause a "shopper frenzy".

"The first drop of commercially-priced product will sell out in record time because like her or not, a bulk of young female shoppers in the UK want to buy into the Kate Moss look and what she represents," she said.

American ambition

Kate Moss in Topshop store window
Kate Moss makes a brief appearance in window at the London launch

Topshop is part of retail tycoon Philip Green's Arcadia Group.

When the tie-up with Kate Moss was first announced last year, Topshop's then brand director Jane Shepherdson announced her resignation shortly afterwards.

However, Topshop denied there was any connection.

Some fashion experts have questioned the actual extent of Ms Moss's involvement in her fashion range, but others say it is just the high-profile signing that Mr Green needs to fuel his attempt to expand into the US.

The supermodel is just the latest famous name to design a range of clothes for a High Street store.

Madonna recently designed a series of clothes for H&M, while fellow singer Lily Allen has signed a similar deal with New Look.

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Kate Moss appears at the launch of her Topshop range

Topshop 'eyes US for Moss range'
01 Apr 07 |  Business
Topshop director denies Moss rift
13 Oct 06 |  Business
Topshop rift 'not linked to Moss'
05 Oct 06 |  Business

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