Durex has launched its first UK recruitment drive for thousands of condom testers.
Durex says the scheme has been very successful in France
The condom maker wants a panel of 5,000 people who are single, married, or in couples to report their experiences of using its condoms and lubricants.
Men and women of all ages, ethnic groups or sexual orientation have been asked to apply on its website.
Durex was inundated with 14,000 applicants on the first day it started a similar scheme in France.
UK panellists will be expected to report online on how enjoyable the condoms and lubricants were to use and whether their sex lives have improved.
"The idea is to create a massive panel of testers who can try Durex condoms, have sex and then give us feedback about their experiences - in strictest confidence, of course," a Durex spokeswoman said.
"It isn't some crazy kind of '60s love-in," she added.
Durex sales in the six months until September 2006 increased by 7% compared with the same period in the previous year, driven by a surge in sales of personal devices and lubricants.