[an error occurred while processing this directive]
BBC News
watch One-Minute World News
Last Updated: Wednesday, 11 July 2007, 23:03 GMT 00:03 UK
Online advertising 'growing fast'
Laptop
More and more people are using the internet
The annual value of pan-European online advertising is set to reach 16bn euros ($22bn; 10.8bn) by 2012, more than double that of 2006, says a study.

The report by research body Forrester said online adverts would leap to 18% of market share, up from 9% currently.

It said 52% of people were now regularly online, spending more time doing so than watching television.

The UK will continue to see the most online advertising in the next four years, ahead of Germany and France.

'Valuable medium'

European internet users now spend 14.3 hours a week online, compared with 11.3 hours watching TV, and 4.4 hours reading newspapers or magazines, the research group said.

As a result of this increased internet usage, 36% of people who go online said they spent less time looking at the television as a result.

The report said search engines would continue to dominate online advertising spend, followed by display advertisements and e-mails.

"After five years of dipping their toes into the online marketing waters, firms have come to realise that the net is a valuable medium for client acquisition, retention and market expansion," said the study.


SEE ALSO
Angry eBay pulls Google adverts
15 Jun 07 |  Business
Tough ad market dents GCap profit
30 May 07 |  Business
What search engines know about us
31 May 07 |  Technology
UK spending on TV adverts drops
21 May 07 |  Business

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites



FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

PRODUCTS & SERVICES

Americas Africa Europe Middle East South Asia Asia Pacific