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Last Updated: Thursday, 5 July 2007, 22:06 GMT 23:06 UK
'Gumtree for US' launched by eBay
Gumtree site
Gumtree has proved a popular community website
Internet auction site eBay has launched a classified advertising website in the US - similar to its Gumtree site which has proved immensely popular in the UK.

Kijiji - which means "village" in Swahili - already operates in countries including Canada, China and France.

Covering 220 cities in 50 states, it is aiming to take on US listings sites such as Craigslist.

Categories for listing free adverts range from pet adoption and dating to garage sales and lost and found

EBay said that it would not be heavily advertising the site, and would instead try to drive traffic through keyword searches on engines such as Yahoo and Google.

EBay has been operating Kijiji outside the US since 2005. In the same year it bought Gumtree, which has sites for users in South Africa, Australia, New Zealand, Poland, Singapore and Hong Kong as well as the UK.

EBay also owns 25% of San Francisco-based Craigslist - which gets more than 7 billion page views per month.

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