Jerry Yang has made his first move as chief executive of Yahoo, buying the college sports website Rivals.com for an undisclosed sum.
College football is big business
Mr Yang took over Yahoo this week after the abrupt exit of predecessor Terry Semel, raising question marks over the internet firm's direction.
Reports have suggested News Corporation is keen to buy a 25% stake in Yahoo, adding to the pressure on Mr Yang.
The Rivals.com deal will boost Yahoo's US sports offering.
Field of dreams
The site reports on American football, basketball and other sports in more than 100 colleges and universities as well as focusing on high school sporting prospects.
The site competes with Scout.com, which was bought by News Corp for $60m last year.
College sports are highly popular in the US and information about them has significant commercial value.
Users of the Rivals website, which has about 185,000 subscribers, pay about $10 (£5) a month to access information on results, drafts and scholarships.
Critics of Yahoo have accused it of a lack of innovation and flat-footedness in the face of rival Google's growing ascendancy.
Nevertheless, Yahoo still generates more advertising revenue than any other internet search firm except Google, and has more than 500 million worldwide users.
Yahoo's sports section attracted more than 15 million visitors last year.