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Last Updated: Monday, 6 November 2006, 16:44 GMT
Green issues 'concern shoppers'
Shopper in supermarket
Shoppers are considering their purchases much more carefully
Consumers are becoming increasingly concerned about green issues when they are at the shops, research suggests.

Almost two-thirds of shoppers are more likely to buy from businesses doing their bit to tackle climate change, a study by the Carbon Trust said.

Its poll of 1,159 people also found environmental concerns influence more than 50% of buying decisions.

It comes a week after the Stern report warned that without action climate change could severely cut world growth.

The Stern report urged world governments to take action against global warming or the global economy could shrink by 20%. The report prompted the government to promise a raft of new measures to help the UK economy reduce its carbon dioxide emissions.

New opportunity

The demands of the low-carbon consumer present an exciting prospect for businesses
Michael Rea, Carbon Trust

Consumers' greater focus on green issues should be seen as a significant business opportunity, the Carbon Trust said as it unveiled the report.

It added that three-quarters of consumers were concerned about climate change and their own "carbon footprint" - how much impact their life has on the environment - with 67% saying they would buy products with a low carbon footprint.

"Our research shows that consumers want to know the carbon footprint of the products they buy," said Carbon Trust strategy director Michael Rea.

"The demands of the low-carbon consumer present an exciting prospect for businesses and through our campaign we want to help businesses capitalise on this opportunity."

A further study - carried out by ICM Omnibus for recycled toilet tissue maker Nouvelle - has also suggested that the UK population has become increasingly "green" over the past 10 years.

The survey found 73% of respondents claiming to be concerned about environmental issues, compared with 45% in 1996.

The research also found that the proportion of those who considered themselves anti-green had fallen to just 5%, down from 28% in 1996.

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