UK customers will be able to buy cars at European prices on the internet from early next year.

OneSwoop is the latest business to take advantage of growing dissatisfaction over high car prices in the UK.

The company says it will source cars in Europe, sort out the import regulations, registration and taxes and deliver them to the door.

Cars are up to 40% cheaper on the continent and many motorists have sought to buy cars there but have been deterred by the paperwork.

From January, OneSwoop will offer cars from Ford, General Motors, Peugeot, Rover and VW/Audi, and will source cars from dealers in the Netherlands, Spain, Ireland, Denmark or Greece.

Co-founder Alexander van de Ven said: "OneSwoop represents an entirely new way of buying cars in Europe. We think consumers will appreciate the increased price transparency, flexibility and convenience of that our new system offers."

Which guide to cars

The site bears some resemblance to the service offered by the Consumers Association (CA), which has been one of the fiercest critics of alleged price fixing in the UK by manufacturers and dealers.

The CA helps members of the public import cheaper cars, in a bid to force down domestic prices.

It helps prospective buyers with the paperwork, as well as advising them on dealers they have already checked out.

The Competition Commission is expected to finalise its report on the UK car industry in January, and is widely expected to call for price cuts.

Meanwhile, many buyers are putting off buying cars, waiting for prices to come down.