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Tuesday, 14 December, 1999, 12:24 GMT
Blair hails Millennium products
A plastic supermarket trolley and a luminous fishing net are on the final list of over 1,000 special Millennium Products which has been unveiled by Tony Blair. Some 235 new innovations were revealed by the prime minister as the final tranche of products which will be represented either in or near the Millennium Dome in Greenwich.
'Ingenuity and inspiration' Mr Blair announced the products, which have been chosen by the Design Council, at the "baby Dome", the Skyscape building next to the main structure. He told executives from the companies that produced the chosen items: "Congratulations to all of you on your imagination, your ingenuity and inspiration.
"Our future success depends on the qualities you, your product and your company embody.
"Each of you knows that creativity and innovation are at the heart of a successful business. "They are also the foundations upon which our future economic success depends." The plastic supermarket trolley could mean an end to the eyesore of its discarded, rusting counterpart in town centres.
It is made of recyclable plastic and has been produced by Supercart Europe Ltd of Sevenoaks, Kent. The luminous fish net, intended to improve catch levels at night, is from International Net and Twine of Hillsborough, Co Down, Northern Ireland. Other innovations in the last tranche of products include the BBC's popular television series Walking with Dinosaurs and a special set of millennium stamps issued by the Royal Mail. The 48 stamps include pictures of England Cup-winning captain Bobby Moore and rock legend Freddie Mercury. 'Grass roof' Also on the latest list are glasses made by Adaptive Spectacles which can be adjusted to fit any eyesight without needing a new prescription from an optician. Another is Notley Green primary school in Essex which has shown off its environmental credentials by having a grass roof. Previous chosen products have included the Lotus Elise sports car, the Heathrow Express train, and the British-designed Hong Kong new airport terminal building. Chairman of the Design Council John Sorrell said: "These more than 1,000 products and services represent the final, conclusive proof of what we have been claiming these last two years: that Britain really is one of the most creative, innovative nations in the world."
All will be represented on the Spiral of Innovation which sits next to the
Dome.
However, not everyone is impressed by the list, which also includes Viagra, a cafetiere that keeps coffee warm and even a waterbed for quadrupeds. "What a load of old codswallop this is," Sir Roy Strong, the former keeper of the Victoria and Albert Museum told BBC Radio 4's Today programme. "It's a typical New Labour marketing ploy for rebranding the UK. "What has this got to do with the Design Council - have they gone mad in there?" Sir Roy said the new London Eye wheel or the Dyson cleaner would have been better choices.
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