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Last Updated: Thursday, 28 September 2006, 17:15 GMT 18:15 UK
BMW plans new 'baby' Rolls-Royce
By Jorn Madslien
Business reporter, BBC News, Paris Motor Show

Rolls-Royce Phantom on the road
Rolls-Royce's current flagship model is the Phantom

BMW is aiming to add a smaller, "baby" model to its luxury Rolls-Royce brand by the end of the decade.

Design work has begun on the latest recruit to the brand, which will be built at Rolls-Royce's factory at Goodwood in West Sussex.

It will sell for 200,000-300,000 euros (135,000-200,000) - less than Rolls Royce's Phantom model, but more than BMW's top-of-the-range 7 series.

Bosses said there was room for a new "unique" Rolls-Royce between the two.

They emphasised that it was not intended to compete with rival car maker Bentley's successful Continental GT, which has cornered the sub-160,000-euro (105,000) market.

Rolls-Royce has recently launched a new apprentice programme at its Goodwood site to help train up young recruits in some of the leather and woodworking skills used in its cars.

Rolls-Royce Motor Cars chief executive Ian Robertson said an extra production shift would be brought in at Goodwood when the new car goes into production.


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