Butlins in time-share 'heaven'

Butlins says its offer is "holiday heaven"

Butlins customers will have the chance of a new "holiday heaven" as the company launches its first luxury timeshare flats.

The scheme, to be based near Butlins' main Minehead resort in Somerset, allows an annual week's holiday for 30 years, for a one-off fee of £6,000.

The seashore flats, replete with "contemporary design", will overlook Exmoor's "stunning" views.

The so-called Blueskies scheme is due for completion in March 2007.

'Unattainable dream'

"Blueskies is holiday heaven for the growing number of people who enjoy the fun and convenience of a UK family break," said Mike Crowther, who is charged with leading the new venture.

He added that second homes and holiday apartments are an "unattainable dream" for many.

"We're aiming to create a development that is luxurious, flexible, great value and guarantees a first rate family holiday," Mr Crowther said.