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Last Updated: Saturday, 29 July 2006, 07:36 GMT 08:36 UK
Top names hammered in brand poll
A Ford ranger outside one of the company's factories
Ford is a casualty in the brand world wars
Ford and Gap have suffered the indignity of slipping down the ad industry's top brand league table.

Consultancy Interbrand's annual Best Global Brands report has knocked huge chunks off the estimated brand worth of both companies.

Ford is reduced in brand value by 16% to $11bn, while Gap plunges 22% to $6.4bn in the report.

Coca-Cola is named as the world's top brand for the fifth year in a row, with a $67bn brand price tag.

MOST VALUABLE GLOBAL BRANDS
Coca-Cola - $67bn (US)
Microsoft - $57bn (US)
IBM - $56bn (US)
General Electric - $48bn (US)
Intel - $32bn (US)
Nokia - $30bn (Finland)
Toyota - $28bn (Japan)
Disney - $28bn (US)
McDonald's - $27bn (US)
Mercedes - $22bn (Germany)
Source: Interbrand

US companies dominate the 100-strong league table, but Burberry bats for Britain as a new entrant with a brand worth of $2.7bn.

Mobile phone giant Nokia has regained its position as top mobile phone brand, dialling up $30bn of brand value with a number six position.

Interbrand says Gap lacks the ability "to clarify its brand image", while Ford is criticised for an American heritage that cannot fend off the appeal of Japanese and German carmakers.

Rising stars

The relentless rise of digital cameras inflicted damage on Kodak's rating, with its roots in conventional film leaving the historic name down 12% on last year.

Korean conglomerates see their massive marketing offensives paying off as Samsung gains 8% at 20 in the list. Fellow consumer electronics champion LG is in 94th position, but gained 14% and is worth $3bn. Hyundai cars accelerate by 17% to reach the number 75 slot.

Google is the most notable winner in the list, with a 46% increase in brand value to reach 24th place.




SEE ALSO
Luxury brands target the polo set
26 Jul 06 |  Business
Coca-Cola still world's top brand
22 Jul 05 |  Business
Ford pins hopes on truck rebates
25 Jul 06 |  Business
Ford's credit rating cut further
09 Jun 06 |  Business

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