Train service Eurostar has seen record sales for the first six months of 2006, boosted by fans of the Da Vinci Code film and World Cup supporters.
The Da Vinci Code has inspired passengers to use Eurostar
Sales reached £259.9m ($478m), a rise of 6% from 2005, further helped by a sharp increase in business tickets.
Eurostar's connection to European rail networks helped the firm benefit from football fans visiting the World Cup.
A sponsorship tie-up with the release of the Da Vinci Code film also helped boost ticket sales.
Eurostar said the partnership with the movie - whose cast included French actress Audrey Tatou - helped generate "strong interest in overseas markets", with travel agents reporting increased sales on the London-Paris route.
In addition, greater punctuality as well as convenience has helped Eurostar entice business customers, whose numbers rose by 11% over the period.
"Punctuality, which is now at 91%, means Eurostar continues to outperform the airlines operating on London-Paris and London-Brussels routes by a considerable margin," said the firm.