Top English football club Arsenal has secured a £260m loan, using future sales of match tickets as a guarantee.
New home and new way of finance
The money will help the Premiership side pay off the debts it has built up constructing its new 60,000-capacity Emirates Stadium in north London.
Leeds United, Everton and Manchester City have previously raised money in a similar fashion.
The rock musician David Bowie once sold 10 years' worth of royalty rights to his music with his "Bowie bond".
The bonds are not fail-safe. Their value could be affected if Arsenal had a string of bad results and attendances dropped.
But the sale of the bond is a sign that financial institutions are still prepared to consider future earnings of football clubs as a guarantee on loans.
Arsenal's former home, Highbury, had a 100% sell-out rate for every match in the last five seasons, with the exception of some League Cup games.
However, the new stadium is more than one-third bigger.
Season tickets at the Emirates Stadium for 2006-7 range from £885 to £1,825.