[an error occurred while processing this directive]
BBC News
watch One-Minute World News
Last Updated: Monday, 19 June 2006, 13:59 GMT 14:59 UK
'Ugly' fruit finally makes grade
Bruised apples
Less than perfect fruit has been rejected out of hand
Waitrose is to launch a range of "ugly" fruit at a discounted price.

The range of strawberries, tomatoes, plums and other fruit would normally be rejected as visually unappealing.

The fruit will be marketed as for use in cookery or jam making but could appeal to bargain hunters and those concerned about food waste.

Farming and environmental groups have often criticised supermarkets for rejecting fruit and vegetables for minor blemishes or being mis-shapen.

The National Farmers Union said it welcomed Waitrose's move and hoped that other supermarkets would follow suit.

Tom Richardson, Waitrose fruit buyer, said the range would make customers "realise that while beauty might be skin deep, flavour certainly isn't".

The range goes on sale in 57 Waitrose supermarkets from Monday.


SEE ALSO
Strange fruit
10 Oct 05 |  Magazine
Scots turn to fresh fruit and veg
07 Feb 05 |  Scotland

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites



FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

PRODUCTS & SERVICES

Americas Africa Europe Middle East South Asia Asia Pacific