[an error occurred while processing this directive]
BBC News
watch One-Minute World News
Last Updated: Monday, 12 June 2006, 09:40 GMT 10:40 UK
EBay to launch keyword ad system
EBay logo
EBay wants to attract more buyers to its website and auctions
EBay is to launch keyword advertising - where internet users will be directed to specific auctions linked to words on the web page they are visiting.

Under the plan, site owners hosting the adverts for the online auctioneer will get a slice of the product sale price.

Called AdContext, EBay's new system may prove popular with blog site publishers who would be able to use it as an extra generator of revenue, analysts said.

The technique of contextual advertising is already used by Google and Yahoo.

Boosting buyers

Google, for example, uses text recognition on its Gmail programme to offer adverts based on the contents of emails.

EBay's chief strategy officer, Michael van Swaaij, unveiled the plan at a conference of software developers in Las Vegas.

"We want to increase the number of times buyers come to particular sites," he said.

Examples cited of how the new system would work included a sports website that would carry links to eBay auctions for particular items of sporting equipment or memorabilia.

EBay is one of the biggest advertisers on both Google and Yahoo and the plan could reduce its reliance on these sites, analysts said.

EBay users 'need to be streetwise'
30 May 06 |  Business
eBay fights shutdown court threat
29 Mar 06 |  Business
eBay abandons pet selling plans
21 Dec 05 |  Business
EBay blames users for fraud
18 Dec 05 |  Business
Jail for eBay phishing fraudster
01 Nov 05 |  Lancashire

The BBC is not responsible for the content of external internet sites

Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit


Americas Africa Europe Middle East South Asia Asia Pacific