Wyevale Garden Centres has been agreed to be taken over by WCC Hortis, a consortium including the acquisitive Icelandic investment firm Baugur.
Charlie Dimmock does promotional work for Wyevale
The 555p pence per share offer values Hereford-based Wyevale, the UK's largest garden centre group, at £311m.
It is just the latest in a string of UK investments by Baugur, whose British interests include Whittard of Chelsea and a 40% stake in Woolworth's.
The takeover consortium also includes retail entrepreneur Sir Tom Hunter.
Wyevale has more than 120 outlets across the country.
The deal follows after months of takeover interest surrounding Wyevale, sparked by an unsuccessful approach by private equity firm Cinven.
Sir Tom's investment group West Coast Capital also purchased almost 29% of Wyevale's shares earlier this year.