Coca-Cola, the world's largest drinks company, has seen flat sales for the first quarter but its profits are up.
Consumers are opting for less sugary options
While first quarter profits rose by 10% to $1.1b (£614m) due to higher pricing, sales remained flat despite greater product variety.
Sales were flat at $5.2bn, missing Wall Street expectations of $5.3bn.
Meanwhile the number of cases sold has increased led by continued growth in growth in certain key markets, such as China, India, Brazil and Turkey.
Non-carbonated drinks saw the biggest growth in unit terms, increasing by 11% while carbonated drinks saw a 3% rise.
It is becoming increasingly hard for drinks companies to sell sugary fizzy drinks. as opposed to healthier and lower-calorie options such as fruit juices or water.
Last year soft drinks volumes dropped for the first time in twenty years, according to newsletter Beverage Digest
Shares in Coca-Cola rose slightly to $41.58, an increase of 0.28% in early trading in New York.