Europe South Asia Asia Pacific Americas Middle East Africa BBC Homepage World Service Education

Front Page



UK Politics







Talking Point

In Depth

On Air

Low Graphics

Tuesday, October 19, 1999 Published at 12:09 GMT 13:09 UK

Business: The Company File

Rover reaches turning point

The turnaround started with the launch of the Rover 75

Sales at troubled car manufacturer Rover have reached a turning point after years of decline, its German owner BMW says.

In a report in the Financial Times, BMW said the launch of two new Rover models would strengthen a turnaround which started with the launch of the Rover 75 executive model earlier this year.

While some say the Rover 75 hasn't sold as well as hoped, Rover insists it has seen strong sales.

The BBC's Tom Heap: " Business people have been reluctant to choose Rover"
The 25 and 45 models, to be launched on Tuesday at the London motor show, are revised versions of the 200 and 400 small and medium-sized car range.

The 25 and 45 are seen as Rover's only chance to regain ground until a new set of small and medium-sized cars comes on stream in 2002 as part of a £1.7bn project.

The comments by Mr Werner Samann, the BMW director in charge of Rover, follow earlier reports that BMW could sell some of Rover's non-core assets. These include pressing and tooling plants.

"We are in a turnaround situation at Rover at the moment and in a turnaround situation, many facets of the business have to be considered under aspects of the core business," a BMW spokesman said.

BMW bought Rover in 1994, but it does not expect the company to break even until 2002.

Advanced options | Search tips

Back to top | BBC News Home | BBC Homepage | ©

The Company File Contents

Relevant Stories

15 Oct 99 | The Company File
Rover 'faces board scrutiny'

27 Aug 99 | The Company File
What's in a car name?

In this section

Microsoft trial mediator welcomed

Vodafone takeover battle heats up

Christmas turkey strike vote

NatWest bid timetable frozen

France faces EU action over electricity

Pace enters US cable heartland

Mannesmann fights back

Storehouse splits up Mothercare and Bhs

The rapid rise of Vodafone

The hidden shopping bills

Europe's top net stock

Safeway faces cash demand probe

Mitchell intervenes to help shipyard

New factory creates 500 jobs

Drugs company announces 300 jobs

BT speeds internet access

ICL creates 1,000 UK jobs

National Power splits in two

NTT to slash workforce

Scoot links up with Vivendi

New freedom for Post Office

Insolvent firms to get breathing space

Airtours profits jump 12%

Freeserve shares surge

LVMH buys UK auction house

Rover - a car firm's troubles