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Last Updated: Wednesday, 8 March 2006, 16:26 GMT
Vodafone sheds its marketing boss
Vodafone 3G handsets
Vodafone warned last month that revenues would slow
Vodafone's chief marketing officer, Peter Bamford, is to part company with the firm as part of a wider shake-up at the UK mobile phone giant.

Mr Bamford "has been given notice to leave in accordance with his contract," a Vodafone spokesman said.

Vodafone did not name a successor to Mr Bamford, but his departure will add to rumours of boardroom rifts at the firm.

Last week Vodafone said it was in talks about selling its struggling Japanese phone business.

And last month it warned its assets were overvalued by as much as 28bn, as it faces slowing revenue growth.

Shares in the company fell to a three-year low following February's announcement.

Boardroom changes

It has been a bit of out-with-the-old and in-with-the-new recently (at Vodafone) in terms of directors.
Robert Grindle, Dresdner Kleinwort Wasserstein analyst

Mr Bamford's departure is likely to fuel rumours of a boardroom differences between chief executive Arun Sarin and former chief executive Sir Christopher Gent, who holds the title of Vodafone's life president.

"It has been a bit of out-with-the-old and in-with-the-new recently (at Vodafone) in terms of directors. Here is another old crew guy going," said Dresdner Kleinwort Wasserstein analyst Robert Grindle.

Other boardroom exits include former finance director Ken Hydon, as well as deputy chief executive Julian Horn-Smith.

Meanwhile, chairman Ian MacLaurin is stepping down in July to be replaced by HSBC chairman Sir John Bond.

Vodafone said the firm's global consumer marketing director, Frank Rovekamp, would temporarily take over Mr Bamford's duties.




SEE ALSO:
Vodafone could sell Japanese arm
03 Mar 06 |  Business
Vodafone in overvaluation warning
27 Feb 06 |  Business
Vodafone in own-brand phone deal
15 Feb 06 |  Business
Strong rise in Vodafone figures
24 Jan 06 |  Business
Vodafone buys Turkish mobile firm
13 Dec 05 |  Business
Growth concerns rattle Vodafone
15 Nov 05 |  Business


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