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Last Updated: Wednesday, 9 August 2006, 10:21 GMT 11:21 UK
Tesco 'to lead non-food market'
Tesco store
Tesco is gaining ground in all areas
Tesco is set to become the UK's largest retailer of non-food goods by the end of the year, according to industry analysts Verdict Research.

Tesco will leapfrog ARG, owner of Argos and Homebase, by the end of 2006 as it sells more than 6bn of non-food goods.

It has expanded into most areas of the retail market, selling clothes, books, electrical goods and seasonal items such as barbecues and garden furniture.

Verdict said it expected some retailers to fold in the face of Tesco's growth.

Drugs to jewellery

"Compounded by the effect of rising costs and more demanding customers, casualties from almost every corner of the market are inevitable," the firm said in a study of trends in non-food retailing.

Tesco has been capitalising on its size and customer loyalty to make big gains in the non-food market, selling goods ranging from 3 pairs of jeans to soft furnishings and jewellery.

It is devoting increasing space to non-food goods in its large format Extra stores, and opened its first entirely non-food store last year.

We can expect to see a lot more clothing, homewares and electricals goods in Tesco's stores
Alastair Lockhart, Verdict

Last year it appointed Terry Green, the former chief executive of BhS, Debenhams and Topshop, to develop its clothing ranges.

"Tesco is certain to extend its lead going forward," said Alastair Lockhart, senior retail analyst at Verdict Research.

"It is skilfully enhancing its ranges across all categories.

"We can expect to see a lot more clothing, homewares and electricals goods in Tesco's stores. Ranges will be broader and the way product is displayed will improve."

Tesco says its strategy is to be "as strong in non-food as in food", emphasising quality, range, price and service.

Low prices

Sales of non-food goods are currently growing at twice the rate of food products, driven by the increasing incursion of Tesco, Asda and Sainsbury's into the market.

By next year, Verdict expects supermarkets to take 1 in every 10 spent on non-food goods.

TESCO FACTS
Tesco store
It has 200 pharmacies
It sold 15 million books in 2004
100 staff source non-food goods
It has five non-food distribution centres

The ability to offer low prices, a wide choice and a convenient shopping experience has seen supermarkets make ground at the expense of other retailers, in areas such as drugs and entertainment products.

Boots and HMV are among retailers which have seen their sales eroded by supermarkets in recent years.

Verdict said this trend was likely to continue.

"Whereas in the past, grocers have typically taken a fairly opportunistic approach in their non-food development, they are now placed to take on specialist retailers head-to-head," Mr Lockhart said.

Separately, it has emerged that Tesco has registered two companies in the US as a prelude to its 250m expansion there.

Tesco is opening its first convenience stores there next year and real estate experts believe it is currently looking for sites in Las Vegas as well as other cities.





SEE ALSO
Bag incentives for Tesco shoppers
04 Aug 06 |  Business
Tesco hails 'good start' to year
14 Jun 06 |  Business
Tesco boss sees pay rise by 25%
28 May 06 |  Business
Tesco has bumper 2.25bn profit
25 Apr 06 |  Business
Foreign growth key to Tesco goals
25 Apr 06 |  Business

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