There are an estimated 20 million nudists in mainland Europe
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Britain's biggest naturist and nudist tour operator has been sold for £1.8m.
Privately-owned Peng Travel was set up by 70-year old nudist Peter Englert in 1971 and claims to cater for the UK's "hundreds of thousands" of naturists.
The Romford-based company made an operating profit of £235,000 on a £2.6m turnover last year.
Purchaser Travelzest is an Alternative Investment Market (AIM) listed operator offering specialist holidays outside of the traditional package holiday market.
"Peng Travel is a successful business and the leader in its niche market," said Travelzest chief executive Chris Mottershead.
"It meets Travelzest's strict criteria for acquisitions, offering a sustainable revenue stream and growth potential at an attractive price."
Although it is a market leader, Peng Travel only sells 3-4,000 naturist holidays a year, and Travelzest hopes to grow this by making it easier for people to book online.