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Last Updated: Wednesday, 29 June, 2005, 17:21 GMT 18:21 UK
Wanadoo is to make way for Orange
Orange store
Orange will now replace Wanadoo as the internet name
Internet service provider Wanadoo is changing its name to Orange.

Both Wanadoo and mobile phone business Orange are owned by France Telecom, which said the name change would create a more unified business identity.

Wanadoo is to be phased out both in the UK and across all its other European areas of operation, starting next year.

The France Telecom name will however remain for the company's core fixed line operations, and continue as the name of the parent company.

In the UK, France Telecom's specific Equant fixed line service for businesses is also to be renamed Orange.

Second name change

France Telecom did not say how much the rebranding would cost, but some reports have suggested a figure in the region of 134m.

Until last year Wanadoo was known as Freeserve in the UK.

The announcement of the end of the Wanadoo name came as the once heavily indebted France Telecom announced its much-awaited three-year growth plan.

This includes plans to double its dividend for shareholders, and continued cost cutting measures.


SEE ALSO:
France Telecom gets Orange boost
10 Feb 05 |  Business
France Telecom sued over Mobilcom
23 Dec 04 |  Business
Orange staff braced for job cuts
07 Oct 04 |  Business
France Telecom told to repay aid
20 Jul 04 |  Business
Freeserve to be renamed Wanadoo
01 Apr 04 |  Business


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