Intel, the world's biggest chipmaker, will launch a new corporate slogan next week as part of a major rebranding.
Intel is changing its logo for the first time in 37 years
The "Intel Inside" phrase is out, and the company will now encourage consumers to "Leap Ahead".
Intel will also change its logo, replacing the one featuring a lowered "e" with one showing an oval swirl surrounding the company name.
The firm wants to re-position itself as providing the technology behind many digital products, not just PCs.
Intel chief executive Paul Otellini is set to unveil the details of the new marketing campaign on 5 January at the giant gadget festival, the Consumer Electronics Show in Las Vegas.
According to the Interbrand consultancy, Intel is the world's fifth most valuable brand, worth an estimated $36bn (£21bn).