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Last Updated: Wednesday, 30 March, 2005, 02:57 GMT 03:57 UK
KFC burger advertisement banned
KFC Mini Fillet burger
KFC gets through 700 million chickens a year worldwide
A TV advert for fast food chain KFC has been banned for misleading people about the size of a burger.

The Advertising Standards Authority (ASA) upheld five complaints that the chicken fillet was larger in the TV commercial than in real-life.

It found the advertised bun was thicker than those it bought in a London outlet and that there was "more filling and the lettuce was a different type".

KFC said the advert burgers were within the "standard range of dimensions".

It suggested the women in the advert may have had small hands - thus making the burger appear bigger - and that the name of the burger indicated it was smaller than other burgers.

Size and presentation

In the advert in question, a group of people are eating KFC's Mini Fillet chicken burgers at a railway station.

"Advertisers are permitted to present their products in a favourable light but not in a way likely to mislead viewers," said the ASA.

"Even though the product was called a mini chicken fillet burger, we do not think this was sufficient to alert consumers to the fact the product was smaller than appeared in the advertisement."

KFC is owned by US fast-food conglomerate Yum Brands, which also owns Pizza Hut and Taco Bell.


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