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Last Updated: Wednesday, 26 October 2005, 07:44 GMT 08:44 UK
Long-haul boost for First Choice
Holidaymakers on the beach
Focusing on more expensive trips is paying off for First Choice
UK travel firm First Choice's strategy of focusing on long-haul holiday packages appears to be working after it reported a strong rise in sales.

First Choice unveiled a 13% jump in mainstream bookings over the summer and said it was on track for double-digit earnings growth for the full year.

Its specialist holiday packages also saw a 13% rise in sales in the summer while activity holidays were up 4%.

Mainstream winter bookings for the 2005/06 season are up 6%, it added.

However, this rise is entirely down to a rise in long-haul sales, which are up 39% compared with a 13% fall in short-haul holidays.

Among its specialist offerings, winter sales for trips to North America are up 16%, but down 2% in Europe.

First Choice has been seeking to avoid the fierce competition in the package-holiday sector by moving into higher-margin trips, such as specialist and activity holidays.

It has also been focusing on long-haul packages in the mainstream sector, and over the summer saw sales of these rise 18% against a 6% increase in short-haul.




FROM OTHER NEWS SITES:
Mirror SPOILT FOR CHOICE BRITAIN'S love affair with the package holiday on the - 13 hrs ago
Telegraph First Choice sets different course on exotic raft - 20 hrs ago
Independent The Investment Column: Even natural disasters fail to blow First Choice Holidays off course - 29 hrs ago
The Herald First Choice shares take off as winter sales soar - 32 hrs ago
IC Huddersfield First Choice sees short-haul sales slip - 40 hrs ago
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SEE ALSO:
Long-haul deals fuel First Choice
29 Apr 05 |  Business
First Choice profits and sales up
14 Dec 04 |  Business


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