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You are in: Business: The Company File | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Thursday, 2 September, 1999, 17:17 GMT
Nintendo to use UK chips
UK computer chip company ARM is to provide the chips for the next generation of Nintendo Game Boy machines. The next Game Boy products - known as the Game Boy Advance - will be released across the world by the end of the year 2000. While ARM has declined to comment further on the news, analysts believe the contract will be extremely lucrative, given the success of the first Game Boy. The portable 8-bit Game Boy, has sold 80m units since its 1989 release, making it the best-selling videogame system in history. ARM floated on the stock exchange in April last year, and is one of a handful of companies which have earned Cambridgeshire the name Silicon Fen. The company designs high performance, low-cost reduced-instruction microprocessors and licenses and sells the technology to companies such as Intel, NEC, Sony and Rockwell. Its processors are used in mobile phones, portable PCs and TV set-top boxes.
"We aim to create a new computer game market by combining the booming mobile phone market and computer games," Nintendo president Hiroshi Yamauchi said. Nintendo is set to launch its new games console by the end of 2000. This leaves the stage set for Sony's Playstation, Sega's Dreamcast and the new Nintendo to battle for dominance of the lucrative games market. Last year the video game industry raked in $6.3bn, between software and hardware |
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