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Last Updated: Tuesday, 18 October 2005, 22:50 GMT 23:50 UK
Yahoo earnings top market targets
Yahoo sign outside its headquarters in Sunnyvale, California
Companies want access to Yahoo users and are willing to pay
Yahoo, the most visited internet site and the web's biggest media firm, reported quarterly earnings that topped estimates on higher advertising demand.

Net income rose to $254m (145m) in the three months to the end of September, up from $253m a year earlier. Sales totalled $1.33bn compared with $907m.

Many companies are boosting spending on online advertising as they try to lure increasingly internet savvy consumers.

Yahoo attracts almost 100 million users a month with services like email.

Earnings "looks solid", said Troy Mastin, an analyst at William Blair & Co.

Mr Mastin continued that the figures boded well for the online advertising industry and in particular for Google, which is scheduled to report earnings on Thursday.


SEE ALSO:
Yahoo in $1bn Chinese online deal
11 Aug 05 |  Business
Investment cash-in boosts Yahoo
19 Jul 05 |  Business
Yahoo search tools get personal
27 Apr 05 |  Technology
Ad revenue doubles Yahoo profits
19 Apr 05 |  Business
Yahoo celebrates a decade online
01 Mar 05 |  Technology


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