News Corp, the media firm owned by billionaire Rupert Murdoch, has agreed to buy IGN Entertainment, an internet video game company, for $650m (£354m).
IGN is News Corp's third internet acquisition in recent months
News Corp is looking to increase its online interests and earlier this year spent $580m buying Intermix Media.
The acquisition is further proof that Mr Murdoch has abandoned any aversion to the internet and online companies.
California-based IGN runs a number of websites including gamespy.com and film review site rottentomatoes.com.
After the acquisition, News Corp estimates that the traffic at its US sites will be close to 70 million unique users and more than 12 billion page impressions every month.
San Francisco-based IGN will become part of News Corp's Fox Interactive Media unit.
Mark Jung, IGN's chief executive, will continue in his job following the acquisition.