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Last Updated: Thursday, 8 September 2005, 12:46 GMT 13:46 UK
News Corp buys internet firm IGN
IGN logo
IGN is News Corp's third internet acquisition in recent months
News Corp, the media firm owned by billionaire Rupert Murdoch, has agreed to buy IGN Entertainment, an internet video game company, for $650m (354m).

News Corp is looking to increase its online interests and earlier this year spent $580m buying Intermix Media.

The acquisition is further proof that Mr Murdoch has abandoned any aversion to the internet and online companies.

California-based IGN runs a number of websites including gamespy.com and film review site rottentomatoes.com.

After the acquisition, News Corp estimates that the traffic at its US sites will be close to 70 million unique users and more than 12 billion page impressions every month.

San Francisco-based IGN will become part of News Corp's Fox Interactive Media unit.

Mark Jung, IGN's chief executive, will continue in his job following the acquisition.


SEE ALSO:
Fox helps boost News Corp profits
10 Aug 05 |  Business
Murdoch 'eyes' Russian investment
01 Aug 05 |  Business
Murdoch 'heir' to quit News Corp
29 Jul 05 |  Business
News Corp in $580m internet buy
19 Jul 05 |  Business
News Corp's quarterly profits dip
05 May 05 |  Business


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