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Last Updated: Wednesday, 22 June, 2005, 12:52 GMT 13:52 UK
BSkyB revamp pushes prices higher
Sky digital card
BSkyB's aims to attract 10 million UK subscribers by 2010
BSkyB is to revamp its pricing structure, in a move which will push the cost of the firm's premium pay-TV package above 500 ($909) a year.

BSkyB said it hoped to attract new subscribers by reorganising its channels into six channel mixes.

The UK firm, which is part-owned by Rupert Murdoch's News Corporation, is facing growing competition from cable rivals and digital platform Freeview.

BSkyB hopes to attract 10 million subscribers in the UK by 2010.

Premium price

BSkyB said the revamped channel mixes would include music, news, knowledge and children's programmes.

These changes will enable the company to attract a growing number of profitable subscribers as Sky heads for 10 million subscribers in 2010
BSkyB

The broadcaster said the monthly fee for its premium Sky World package - which includes live coverage of Premiership football matches and Sky's movie channels - will increase from 41 to 42.50, bringing the annual total to 510.

The cheapest package, which includes two mixes, will cost 15 per month, while taking all six mixes will cost 21 per month, BSkyB said.

BSkyB's current 13.50 entry-level package will be phased out for new subscribers when the new pricing structure comes into effect from 1 September.

Chief executive James Murdoch is under increasing pressure to deliver new subscribers after investors reacted coolly to an ambitious growth strategy outlined last year.

BSkyB currently has almost eight million subscribers.

"These changes will enable the company to attract a growing number of profitable subscribers as Sky heads for 10 million subscribers in 2010," a spokesman for BSkyB said.




SEE ALSO:
Subscriber growth boost for BSkyB
02 Feb 05 |  Business
BSkyB subscribers beat forecasts
12 Nov 04 |  Business
BSkyB launches rival to Freeview
21 Jun 04 |  Business
BSkyB promotion hides time limit
10 Jun 04 |  Business


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