Business regulators in Shanghai have turned down an application for a Playboy nightclub complex in the city.
Playboy is hoping to revive its once-famous club brand
Playboy Enterprises had signed a deal with Shanghai Entertainment to open the site in China's commercial capital towards the end of 2005.
municipal government said the application did not comply with corporate law and other regulations, Chinese news agency Xinhua reported.
China bans Playboy and similar titles but some volumes are sold as art books.
Playboy's once famous clubs - complete with Bunny girls - were synonymous with the swinging 1960s but they went out of fashion long before the last one closed in 1991.
The US company however announced earlier this year that an entertainment venue would be built within the Palms Casino Resort in Las Vegas.
This month, it said had reached an agreement with privately held Shanghai Entertainment to open the club in China.
Playboy magazine is published in 18 countries.