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Last Updated: Friday, 3 December, 2004, 11:53 GMT
Online gremlin scuppers M&S sale
M&S website
Marks & Spencer suffered a blow to its "Christmas spectacular" on Thursday after a glitch on its website left customers unable to place orders.

The High Street icon slashed 20% off prices on Thursday in a bid to lure Christmas shoppers into its stores.

But the retailer was left red-faced when, for several hours, customers who wanted to take advantage of the discounts online were unable to.

In response, M&S has extended its 20% offer online until 1400 GMT on Friday.

M&S blamed "unprecedented traffic to the website because of the Christmas spectacular" for the problems with ordering on the website.

"We apologise to any customers who experienced difficulties on Thursday," a spokeswoman for M&S said.

Guerrilla tactics

Thursday's one-day sale was the second M&S has staged in the run-up to Christmas.

High Street retailers have been resorting to savage price cuts amid increasing fears that shoppers are reining back spending this Christmas.

Rising mortgage rates and fears of a house market slump have made shoppers much more thrifty.

Several retailers have been adopting "guerrilla promotion" tactics, where prices are slashed at the very last minute before rivals have a chance to respond and compete.

M&S insists that the one-day spectaculars are not a panic measure, but merely a promotional tactic.

But analysts fear that M&S may be facing a massive stock overhang and that such severe price cuts will gnaw away at profit margins.



SEE ALSO:
M&S to launch second one-day sale
01 Dec 04 |  Business
M&S denies food store sale plan
29 Nov 04 |  Business
M&S unveils management shake-up
09 Nov 04 |  Business
M&S starts share buyback scheme
25 Oct 04 |  Business
M&S share buyback wins approval
22 Oct 04 |  Business
M&S says sales fall now slowing
12 Oct 04 |  Business
The Battle for Marks and Spencer
05 Oct 04 |  Business


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