Wednesday, June 16, 1999 Published at 22:13 GMT 23:13 UK
Business: The Company File
Rover's 75 reasons to be hopeful
Rover are hoping for a smooth ride for their new 75
Rover's latest car goes on sale for the first time, with the future hopes of the company riding on its success.
The car is being built at the BMW-owned company's Cowley plant in Oxford, with an extra 800 workers drafted in to help production.
Sales are likely to be helped by the warm reception it has received from the motoring press.
And other reviewers have enthused about its looks and performance, with Car World saying the 75 "stole the show" at the International Motor Show in Birmingham last October.
But Rover is confident the design will sell well abroad, where up to 70% of the cars are expected to go.
The company denies the Rover 75 is a "make-or-break" model, but hopes it will help re-establish the brand name.
Production of the 75 will reach 1,660 cars a week by July, increasing to 2,800 by the end of the year.
The model starts at £19,530 on the road, with a top-of-the-range price of £25,630.
The car will be officially lauched to the sound of the Royal Philharmonic Orchestra on London's South Bank on Wednesday.
The orchestra will play a 10-minute piece composed by former Eurythmics star Dave Stewart, and will include the sound of 75 Rover 75s honking their horns.
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