While some women's handbags appear to have a Tardis-like ability to hold everything, Coca-Cola has launched a new mini can specifically for handbags.
Standard sized Coke cans can be a bit bulky...
Its "mini break" Diet Coke can is thinner than the standard, so as to take up less space.
A spokeswoman for the company said the can would better "fit in with today's hectic lifestyles".
She said the slimline product was aimed at "people on the go" for mid morning or mid afternoon breaks.
"This is primarily aimed at women and will be promoted in the women's press," said the spokeswoman.