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Last Updated: Wednesday, 14 April, 2004, 15:59 GMT 16:59 UK
Marks & Spencer sees sales slide
M&S store front
The company's recovery seems to have been short-lived
Sales at Marks & Spencer have fallen short of expectations, sparking fears that the retailer's recovery may have already stalled.

Sales for the three months to 27 March dropped 3.4% from a year earlier. Food revenues slid 1.4%, while sales of clothing dropped 2.5%.

"Sales this quarter are clearly not good enough," said chief executive Roger Holmes.

He said further cost cutting would see the company hit 2004 profit targets.

"We are taking action on a number of fronts to accelerate the transformation of the business and deliver improved performance," Mr Holmes said.

Problems

One of the best-known names on UK High Streets, Marks & Spencer has seen sales suffer amid increasing competition from rivals such as Next.

M&S clothing is not very price competitive and customers are being lured by cheaper more aggressive rivals.

Its clothing division, once one of the most successful, has become a drag on growth as many customers complain that its designs are dated.

This has been compounded by an increase in the number of other retailers offering cheaper, sassier products, analysts said.

Mr Holmes said that he expects Marks & Spencer's share of the clothing market to have shrunk for a second straight quarter. It currently accounts for about 11% of UK sales.

Earlier this year, the company appointed Vittorio Radice, the former head of Selfridges, to try to turn things around.

The recovery story has gone into reverse
Panmure Gordon

Mr Radice will take over the clothing business this month after running the company's home furnishings division.

That department is also suffering from underperformance.

The company reported a 14% slump in home furnishings revenue during the past quarter.

Shares down

The company also said this month that it is planning job cuts to trim costs.

But investors, it seems, may still need convincing.

Marks & Spencer shares closed down 12.5p, or 4.5%, at 264p on Wednesday.

"The recovery story has gone into reverse," analysts at broker Panmure Gordon told their clients in a note.

Brokerage firm Cazenove, meanwhile, cut its forecast for the company's 2004 profit, according to Reuters.


WATCH AND LISTEN
The BBC's Jeff Randall
"After a brief revival the company has slipped into something less comfortable"



SEE ALSO:
Can M&S bring bling to its brand?
25 Feb 04  |  Business
Marks & Spencer to cut 1,000 jobs
02 Apr 04  |  Business
M&S director quits as sales dip
14 Jan 04  |  Business
M&S 'hit by weak Christmas sales'
21 Dec 03  |  Business


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