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Last Updated: Tuesday, 23 March, 2004, 08:48 GMT
Potter publisher has magic touch
Harry Potter fans
15 more editions of Potter titles are due this year alone
Harry Potter publisher Bloomsbury has reported a 38% jump in annual profits, boosted by the latest instalment of the boy wizard's adventures.

Bloomsbury said pre-tax profits for the year to 31 December rose to 15.4m ($28.4m) - in line with forecasts.

The successful hardback launch of Harry Potter and the Order of the Phoenix last June pushed sales at the UK company higher.

Bloomsbury is planning to launch a paperback edition of the book in July.

More Potter

A new edition of an earlier adventure, Harry Potter and the Prisoner of Azkaban, is due to be published in June this year to tie in with a Hollywood film of the same name.

Chairman Nigel Newton said: "The group is currently performing to the board's expectations, and 2004 is expected to show further progress, supported by continued strong cash generation."

Bloomsbury plans to publish 15 new editions of existing Harry Potter titles this year.

Overall, the company said sales of children's books surged 37%, although sales of reference titles dipped by almost 2%.

Bloomsbury said its German publisher, Berlin Verlag, had also experienced a "difficult year".


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