[an error occurred while processing this directive]
BBC News
watch One-Minute World News
Last Updated: Monday, 22 March, 2004, 11:25 GMT
Sales topple for Bob the Builder
Bob the Builder, Thomas the Tank Engine and Barney the Dinosaur
Hit believes its future remains bright
Media firm Hit Entertainment has seen a 29% drop in income generated by its TV character Bob the Builder.

The firm, which also owns Thomas the Tank Engine, said its half-year, pre-tax profits before exceptional items fell 5.9% to 24m ($43.9m).

Hit said the lower availability of Bob the Builder products over Christmas was partly to blame for the sales drop.

However, it insisted that a planned relaunch of the children's favourite in 2005 would boost its fortunes.

Building anew

Sales of Bob the Builder products were affected over Christmas by Hit's decision to change its toy licensing partner, which in turn resulted in a reduced availability of products in the shops.

But chief executive Rob Lawes said the pre-school character was still its main source of income, accounting for 23% of revenue.

Hit said the new series of the programme would see Bob and his brother Tom build an entire town from scratch.

Meanwhile, in a sign the UK company remains bullish about its future, Hit announced a doubling of its interim dividend payment.


SEE ALSO:
Bob builds profits for Hit
17 Mar 03  |  Business
Bob the Builder deal agreed
05 Jul 02  |  Business
Bob the Builder peps up Hit profits
06 Mar 02  |  Business


RELATED INTERNET LINKS:
The BBC is not responsible for the content of external internet sites


PRODUCTS AND SERVICES

News Front Page | Africa | Americas | Asia-Pacific | Europe | Middle East | South Asia
UK | Business | Entertainment | Science/Nature | Technology | Health
Have Your Say | In Pictures | Week at a Glance | Country Profiles | In Depth | Programmes
Americas Africa Europe Middle East South Asia Asia Pacific